Structuring your thoughts...

Here’s where we get to work! The more information you can give me, the better prepared I am to help you.

Simply complete the form below answering all relevant questions, add any supporting information and press the red button. I’ll respond with questions or a quotation within 24 hours. Thanks for your time. I really do appreciate it.

Please do take the time to consider each question carefully and answer as fully, but as succinctly as possible.

Copy Evaluation Control Sheet Your name: Your primary email: Your location:   1. What is the product, service or solution? 2. What does it do, offer or provide? 100 words, or less, thanks. 3. What is your primary objective? ONE only, thank you. 4. What are your secondary intentions? Not more than 3, please. 5. Who is it for? Please profile the ideal user or company. 150 words, or less, thanks. 6. What are the reader’s top 5 benefits? Bullet points, please. 7. What evidence/results can you provide? 200 words, or less, thanks. 8. Do we have relevant, short testimonials/product endorsements? 9. Can we have useful comments from users/project managers/directors? 10. What should the tone of voice be? 50 words only, thanks. 11. What is the single most important thought for every reader? 12. What 3-5 backup/peripheral points should we make to the reader? 13. What is the call to action? Please provide tel no’s, emails & websites as appropriate. 14. Can you provide support statistics/diagrams that will consolidate the case? 15. Can you sum up in one paragraph (60 words) what the top line intention is and what the benefit to the client reader will be. 16. What do you need written? Please tick all that apply. Direct mailshot Letter Postcard mailer Leaflet Website Brochure Advertising Newsletter Advertorial Point of sale Electronic mailshot (eDM) eBook White paper Other (Please specify) 17. What budget have you set aside for copy? $500 - $1,000 USD $1,000 - $1,500 USD $1,500 - $2,000 USD $2,000 - $2,500 USD $2,500 - $3,000 USD $3,000 - $4,000 USD $4,000 - $5,000 USD $5,000+ USD 18. Do you have any support information such as press releases, product specification, research documentation, white papers, PDFs and descriptors? If you do please browse for them them on your PC before pressing the final red button.   Max file size: 5500k per file File formats: jpg, jpeg, gif, doc, pdf, xls, xml, ppt Please note: If you have files to upload please wait a few minutes for those files to upload from your PC to a secure area within our webserver. I will respond to your enquiry with an itemised quotation for you to consider within the next 24 hours. Thank you for the time you have taken to do this. This exercise means that not a moment of your time, or a nickel of your money is wasted and we can get to work in shortest time frame possible, armed with precise knowledge and clear statements of intention. And that makes all the difference to what we can achieve together. I totally respect your email privacy and I can assure you that your email address and the information you've given will never be shared, sold or abused. Guaranteed.

I'm confident that by working together we can achieve a great deal.

Looking forward to working with you, very soon

John Beavis
Words that matter, from ideas that count.