“You want copy that sells!”

Of course you do. That’s why you’re here. And I can make your copy work for you, quickly, simply and easily.

A bold claim? Not from someone whose skills have sold millions of $s of motorcars for Ford, Honda and Lexus. Skills that have steadily increased readership of a respected international newspaper and filled lecture halls with delegates eager to hear information and ready to buy business solutions.

Several years ago, a business owner with a sizeable headache approached me. He had been tasked to present a major global telecoms company’s entire range of call options in one handy directory. He had visions of a weighty booklet. I saw it as a credit card sized concertina. I won. I wrote his copy and through intelligent innovation helped him build his 5-man business into a saleable asset that netted him over $14 million (USD) in just a few years.

Words that work

You just have to know how the world works and why it wants to work with you.

But anybody can write copy. Sure they can. You can. But can you write copy that sells, activates interest and triggers action?

And that’s the difference.

My words work! They push buttons, pull triggers and persuade people to act.

You’ve probably tried to write copy yourself. Tough, isn’t it? Maybe you’ve used a professional copywriter already. But you’re here, most likely, because your words haven’t worked. Frustrating, isn’t it, trying to find someone who knows just what you’re thinking? Someone who can deliver just what you want.

Here's some help for you if you've tried to do it yourself...

To receive my 10 hot tips to make your words sing and dance all I need is your permission and two things from you:

First name:  Primary email address:  I totally respect your email privacy and I can assure you that your email address will never be shared, sold or abused. Guaranteed.

Some writers never listen

Somehow, some writers just don’t get it. Others just don’t listen.

I’m not one of those.

I listen hard, weigh each word carefully and construct intelligent copy that gets results!

For over 25 years, I have written words that sell for every type of client you can think of - home grown companies, intercontinental enterprises, global giants, small start-ups and everything in between.

Hard hitting home runs

My copy understands its target audience. It recognises their requirements, it answers their needs and it gets results.

Great copy never promises more than it can deliver, but it must always deliver exactly what it promises.

I’ve written literally, hundreds possibly thousands of miles of copy and I would be delighted to write for you.

Simply complete the First Contact Form below. It will take you through the process of clarifying exactly what it is that you want your words to do and what you are looking to achieve. I will then provide you with a quotation for creating persuasive copy that will do the job you want it to do and we’re already more than half way there!

For the right words, you’re already in the right place.

What’s your guarantee?

I will work with you to make your copy work the way you want it to.

And it will be easy to achieve!

I will write your first draft in super quick time. You’ll then work with me to refine it until it captures every nuance, intimation, innovation, idea and sentiment that you wish to sell and promote.

Brief me properly and thoroughly and the job is practically done!

Don’t waste your time, or mine, waffling airily about what you think you want. Write it down clearly and concisely. That way, you clarify your own thinking and you get the chance to analyse, itemise and iron out the weaknesses and flaws before it ever gets anywhere near me.

For the upfront cost (itemised and quoted to you from the information that you will have provided) I will do two major copy drafts followed by two rounds of light to medium tinkering. After that, further editing, tuning and refining will be charged on an hourly basis.

Can you promise me results?

No one can! (And you should mistrust and dismiss anyone instantly who says they will guarantee results. Frankly, they are insulting your intelligence.) Who knows what will happen? We only know with intelligently informed certainty and from vast experience what is likely to happen. That is not the same as “knowing with guaranteed certainty” what will happen.

All I can offer by way of results is the certainty that you have a reliable, intelligent and experienced copywriter who is working in your corner and whose future depends in large measure on helping you to create impressive results.

I am every bit as dedicated to getting the right results as you are!

What if the copy isn’t working?

Don’t worry, I won’t cut and run!

We’ll look at why it may not be working as well as it could and we’ll look at ways to make it work better.

I want you to succeed with my words. That’s why I’m in business. If you fail, I fail and, believe me, I won’t allow that to happen.

What will you get from me?

• Intelligent copy
• Strong headlines
• Clever triggers
• Clear, concise detail
• The truth!
• Vast experience
• Huge knowledge
• Accuracy
• Reliability
• Tenacity
• The determination to help you succeed!

What are you waiting for?

“I don’t know…” “I’m not sure…” “What if…” “Perhaps…”

These are all very valid objections and indecision and hesitancy are major traits in the personality of intelligent people. (I know because my wife tells me I am one!) Sure, there’ll be another bus along in a moment ... there always is, but if you want to succeed, then something has got to change.

Why not make that change, right here, right now?

A few years ago, Microsoft commissioned ‘a known writer’ to write a substantial Guide to IT to enable small to medium enterprises to buy hardware, software, systems and programs armed with intelligent information.

It took their writer 2.5 months to ‘decide’ after several abortive attempts that he couldn’t actually do the job.

When it came to me, I had just 5 days to write 20,000 carefully weighed and qualitatively researched words to meet Microsoft’s deadline. My work was a huge success, acclaimed by both Steve Ballmer and by Bill Gates - Microsoft’s prime movers - and where do you think Microsoft came for their next brochures? Yep, right here.

The point is, I don’t hesitate, or waste anyone’s time.

If I believe I can do your job, then I’m onto it straightaway and you will get exactly what you’ve been looking for - the very best copy you can buy, at a perfectly reasonable price.

Do it — now!

Talk to me. What have you got to lose? I’m a nice guy, very approachable and sensibly realistic about what can be done and at what cost.

I will always call it the way it is and I won’t allow you to waste any of your money. Not one cent. And together, I am certain that we can get your business to go precisely where you intend that it should ... and probably a great deal further!

I don’t work for free, but I will give you honest advice, innovative professional input and words that matter, from ideas that count!

Okay, so let’s get started! Just give me a few details and we can set the ball rolling.

First Contact... Your name: Your primary email: Your location:   1. What are you selling? 2. Who is it for? 3. What is/are your current websites? 4. What is it that you want me to do? 5. How much have you got to spend? $500 - $1,000 USD $1,000 - $1,500 USD $1,500 - $2,000 USD $2,000 - $2,500 USD $2,500 - $3,000 USD $3,000 - $4,000 USD $4,000 - $5,000 USD $5,000+ USD What happens next? ... I’ll use the information you provide to evaluate what needs to be done and either dispatch a quotation, pronto, or email you with a request for more specific information to help me to clarify your objectives and quote accurately for what needs to be done. If you know exactly what you want. Then please go here to complete the more detailed Copy Evaluation Control Sheet. I totally respect your email privacy and I can assure you that your email address and the information you've given will never be shared, sold or abused. Guaranteed.

I'm confident that by working together we can achieve a great deal.

Looking forward to working with you, very soon

John Beavis
Words that matter, from ideas that count.

PS. There are some things that I can’t cover here and maybe some questions you’d like to ask. Check out my FAQs - the answer is probably there. If it’s not contact me here and I’ll get back to you with an answer pretty quick.